This award-winning campaign (4 x MMA SMARTIES – 1 GOLD, 2 SILVER, 1 BRONZE) was an exciting collaboration with the much-loved entrepreneur and influencer Karen Wazen, a perfect match for Flake’s audience.
We created a limited-edition pack featuring a QR code that led to a microsite, where customers could share gratitude by gifting a 20% discount on ‘By Karen Wazen’ eyewear to someone special. As a bonus, the sender could enter a draw to win exclusive Flake-inspired eyewear designed by Karen herself!
It was such a thrill to be involved from the ideation stage down to every detail, including the fun AR activation where Karen came to life on the pack to share all the campaign details with shoppers.
